Professional bodies are increasingly recognising the importance of enhancing the benefits they offer to their members. Through a closer integration between an online CPD and membership systems it is possible for professional bodies to personalise the offer they make to their members. Some recent research carried out by another professional body we work with has confirmed that member’s welcome this sort of ‘targeted’ contact.
At the simplest level this is about targeted e-mails in relation to an event in their area or linked to their interest. However it is possible to do this at a more subtle level based for example on the expert plans about different areas of practice a member has selected or the events they have decided to attend at conference. This is only possible if all the records of that one member are in one place.
We have now worked with two small professional bodies BAPO (the British Association of Prosthetists and Orthotists) and IIRT (Irish Institute of Radiography and Radiation Therapy) to build this sort of integrated system.